Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness.
Avaya was taken private by Silver Lake and TPG Capital in 2007. In fiscal 2008, which ended on Sept. 30, 2008, Avaya had revenues of approximately $5.2 billion.
- Herausforderung
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With leading market shares, a strong portfolio of solutions-based products and services, and a customer-centric culture, Avaya has created a strong business with promising growth opportunities. Avaya has succeeded in a dynamic industry, made even more competitive by rapid technology changes, industry consolidation and entry of new competitors into the market.
As communications technologies converge, Avaya has been particularly successful at creating unified communications solutions for its customers. Avaya Unified Communications Solutions provide customers of all sizes with integrated suites of communications applications, including telephony, messaging, conferencing and mobility. The solutions are bundled to deliver the right applications to the right devices, based on a user’s particular needs.
As a premier provider of unified communications solutions, Avaya wanted to increase its ability to grow sales and market share. In an increasingly challenging economy, marketing team members knew they needed to provide customers with a financial solution that was as flexible and affordable as Avaya’s unified solutions.
- Lösung
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Working with Avaya Financial Services (AFS), a unit of CIT, Avaya developed innovative financing programs to help enterprises with tight budgets gain the immediate and future benefits of an improved communications network in a tough economy.
Called “Zero Barriers,” the program offers zero-interest or low-interest financing to Avaya customers. Under the promotional program customers could lease the Avaya equipment they needed to improve efficiency, productivity and customer service with a small initial outlay and low monthly fixed payments. Leasing equipment also conserves capital, reduces the risks of ownership, provides tax benefits in some cases, and offers a wide range of other benefits to lessors.
“Zero Barriers” is just one of many innovative financing solutions that CIT, operating as Avaya Financial Services, has developed with Avaya during a close partnership that has spanned more than two decades. The two companies are aligned in vision and purpose and AFS financing specialists are integral partners with the Avaya sales organization.
AFS is part of CIT Vendor Finance, which provides sales aid financing for manufacturers and distributors and lease financing directly to end-user customers around the world.
- Ergebnisse
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The “Zero Barriers” offer promotion has been well received by Avaya customers, especially small and mid-size enterprises with limited technology budgets. This zero percent offer has enabled customers to purchase Avaya solutions in tough economic conditions without impacting their credit lines.
With strong market positions – including leading shares in several of its primary market segments – Avaya is well positioned for continued success and growth in the new era of corporate telephony.
